Praising Emotional Intelligence
It’s hard to be emotional in the workplace. We’ve lived in this Puritan tradition where “it’s not personal, it’s business”. We are strong, professional and polished, void of emotional interference. Now this tune is changing, especially in creative industries. Major brands and advertisers are encouraging this type of emotional connection to their products and services. They know that in order to be successful in the wide world of competition, their presence, or their client’s presence, has to elicit an emotional response to stay relevant and be remembered.












